Restaurant and hotel customers’ sentiment analysis: Would they come back? If they would, WHEN?
(Data collected between December 1 and December 10, 2020)
This report presents the findings of a study that investigated individuals’ sentiments towards re-patronizing hotels and sit-down restaurants in the time of corona virus, based on the data collected from 810 American consumers between December 1 and December 10, 2020.
Please click here to access the COVID-19 Study: Month of December Report for the Restaurant and Hotel Industry
Prepared by:
Dogan Gursoy, Ph.D.
Taco Bell Distinguished Professor
Editor-in-Chief, Journal of Hospitality Marketing & Management
School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164, USA
Email: dgursoy@wsu.edu
Christina G. Chi, Ph.D.
Professor
School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164, USA
Oscar Hengxuan Chi
Ph.D. Candidate
School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164, USA