Dr. Alan Fyall is Orange County Endowed Professor of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida. He has published widely in the areas of tourism and destination marketing and management including 20 books and over 150 journal articles. Dr. Fyall is a former Member of the Bournemouth Tourism Management Board (DMO) and Board of Solent Synergy Limited in Southern England, and has conducted numerous consulting and applied research projects for clients in the UK, European Union, Africa, the Caribbean and South East Asia. Clients include Grant Thornton (London) and Ernst & Young (London), the Commonwealth Secretariat (London, Barbados and South Africa), the Malaysian Government (Kuala Lumpur) and the Supreme Commission for Tourism and Antiquities (Riyadh, Saudi Arabia).
Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, South Africa, Australia, Hong Kong and Malaysia. He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver key note addresses. He is Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research, Journal of Hospitality & Tourism Management, Regional Statistics, Anatolia, Journal of Business Research, PASOS Heritage Tourism, International Journal of Health Management and Tourism and Place Branding and Public Diplomacy.