Dr. Gianna Moscardo is a Professor in the College of Business, Law and Governance at James Cook University, Australia. Her research interests include evaluating tourism as a sustainable development strategy with an emphasis on understanding the relationships between characteristics of tourism development and dimensions of destination community well-being. She is also interested in understanding tourist behaviour and experiences, the effectiveness of tourist interpretation and the role of stories in tourist experience design. Dr. Moscardo has authored or co-authored more than 200 international, peer reviewed academic publications including 5 best paper awards at a variety of conferences. Details of these publications can be found at https://research.jcu.edu.au/portfolio/gianna.moscardo/. Dr. Moscardo has been invited to speak on issues related to tourism in New Zealand, South Africa, Botswana, Italy, Thailand, Austria, Finland and the United States including keynote speeches at international conferences on interpretation and sustainable tourism, sensory design of tourist experiences, and future tourism trends. Dr. Moscardo is the current Chair of the Building Excellence in Sustainable Tourism Education Network (BEST EN), an international organisation committed to the creation and dissemination of knowledge to support the sustainable tourism education, research and practice.