Restaurant and hotel customers’ sentiment analysis: Would they come back? If they would, WHEN?
(Data collected between June 15 and June 20, 2020)
This report presents the findings of a study that investigated individuals’ sentiments towards re-patronizing hotels and sit-down restaurants after stay-at-home orders are lifted, based on the data collected from 785 American consumers between June 15 and June 20, 2020.
Please click here to access the COVID-19 Study 3 Report for the Restaurant and Hotel Industry
Prepared by:
Dogan Gursoy, Ph.D.
Taco Bell Distinguished Professor
Editor-in-Chief, Journal of Hospitality Marketing & Management
School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164, USA
Email: dgursoy@wsu.edu
Christina G. Chi, Ph.D.
Professor
School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164, USA
Oscar Hengxuan Chi
Ph.D. Candidate
School of Hospitality Business Management, Carson College of Business , Washington State University, Pullman, WA 99164, USA