Dr. Daniel R. Fesenmaier is Professor and Director of the Eric Friedheim Tourism Institute (EFTI) and the National Laboratory for Tourism & eCommerce, Department of Tourism, Recreation and Sport Management, University of Florida. Dr. Fesenmaier is author, co-author and co-editor of several books focusing on information technology and tourism marketing including Tourism Information Technology, Foundations of Tourism Design and Analytics in Tourism Design. He is co-founding editor of Tourism Analysis; past Editor-in-Chief, Journal of Information Technology and Tourism and editor of the Foundations in Tourism Research Series, Journal of Travel Research. Dr. Fesenmaier is a Fellow, International Academy for the Study of Tourism and has received awards for excellence in research including the Travel and Tourism Research Association (TTRA) Lifetime Achievement Award, Hannes Werthner Tourism and Technology Lifetime Achievement Award (IFITT), The Michael D. Olsen Research Award (University of Delaware) and the Medal of Exceptional Scholarly Achievement (CPTHL).